Avoid these costly mistakes that are destroying your Facebook ad performance and learn how to get 10x better results with proven strategies.
Facebook ads can be a goldmine for Kenyan businesses. We've helped clients generate KSh 50M+ in revenue through Facebook advertising. But most businesses are leaving money on the table — or worse, losing money on ads that don't convert.
After analyzing thousands of Facebook ad campaigns for Kenyan businesses, we've identified the 5 most common mistakes that are killing ROI. Fix these, and you'll see your ad performance transform overnight.
This is the #1 mistake we see. Businesses spend thousands targeting "everyone in Kenya" or using generic interests like "shopping" and "business." The result? High costs and low conversions.
For a Nairobi electronics store, we target:
Result: 80% lower cost per acquisition
"Buy now! Best prices! Limited time offer!" — if your ads sound like this, you're wasting money. Generic copy doesn't grab attention or create desire.
"Tired of overpriced electronics that break after 6 months?"
"Get genuine Samsung products with 2-year warranty at wholesale prices"
"Join 2,500+ Nairobi customers who've saved KSh 50K+ this year"
"Limited stock - Message us now to reserve yours!"
One client increased click-through rates by 300% and reduced cost per lead by 60% just by rewriting their ad copy using this formula.
You can't optimize what you don't measure. Most businesses track clicks and impressions but have no idea if ads are actually generating sales.
Track when people message you about products
Monitor ad-driven phone inquiries
Track actual sales from ad campaigns
We install the Facebook pixel on your website to track:
You spend money driving traffic to your site, but if the landing page doesn't convert, you're wasting every shilling. Most business websites lose 95% of ad traffic.
We increased one client's landing page conversion rate from 2% to 12% by fixing the headline, adding social proof, and simplifying the form. That's a 6x improvement!
95% of Facebook users in Kenya access the platform via mobile. If your ads and landing pages aren't mobile-optimized, you're missing most of your audience.
We'll analyze your current campaigns and identify the exact mistakes costing you money
We'll create a customized Facebook ad strategy for your Kenyan business
We'll set up and manage profitable campaigns that generate consistent leads and sales
Most businesses are making these mistakes. Don't be one of them. Get your FREE Facebook ad audit and start generating profits instead of losses.