Discover how we automated customer communications and created a 24/7 sales machine using WhatsApp Business API. Real results from a real Kenyan business.
Every business owner knows the pain of missing customer inquiries. What if I told you there's a way to respond to every message instantly, qualify leads automatically, and close sales while you sleep?
That's exactly what we did for one of our clients — a Nairobi-based electronics retailer. In just 60 days, their WhatsApp Business API implementation led to a 400% increase in sales. Here's the complete story and how you can replicate it.
Our client, TechHub Electronics, was a successful retailer in Westlands, Nairobi. They had:
But they were losing money every day. Customers would message them on WhatsApp asking about products, pricing, or availability, but responses were slow and inconsistent. Many potential customers gave up and bought from competitors.
We implemented an AI-powered chatbot that responds to every message within 5 seconds. The system:
Automatically shows product details, pricing, and availability
Real-time updates on order processing and delivery
Not all inquiries are equal. Our system automatically qualifies leads based on:
Qualified leads automatically enter a personalized sales sequence:
WhatsApp Business API isn't just about sending messages — it's about creating conversations. Here's what we integrated:
Natural language processing for human-like conversations
Seamless customer data flow between systems
Secure mobile money and card payments
Different situations require different message types:
Apply through an official WhatsApp Business Solution Provider (like 360Dialog or Twilio)
Connect your server to receive and respond to messages automatically
Map out customer journeys and create automated responses
Monitor performance and continuously improve your automation
The initial setup cost was KSh 150,000, but the system generated an additional KSh 2,000,000 in sales in the first month alone. That's a 1,233% ROI in the first 30 days.
WhatsApp Business API can transform your customer service and sales. Let's show you how to implement it for your business.